Green the new American Dream?

This post from Matt over at TheWyze is interesting:

‘Green’ is to Gen Y what ‘Peace’ was to Gen X

He does seem to confuse the attitude of Boomer (born 1943-1960) with Generation X (born 1961-1981), since Boomers were the ones protesting for peace for so many years. Gen X didn’t protest for (or against) anything.

But there is another aspect to the green attitude of Millennial (born 1982-2004) which is their tendency towards group think. Millennials are excellent at teamwork and collectivism, but they are also subject to over-simplifying problems. In this way they are very similar to the G.I. (born 1901-1924) who overcame the Axis in WWII. That generation also had a severe case of group think which became more obvious after the war when they put together the shallow “American Dream” which their Boomer kids later rebelled against.

I believe “green” will be held by the Millennials (aka Gen Y) in the same way as the American Dream was held by the GI’s: as a shallow ideal that their kids will eventually rebel against. For example, I can see that 30 years from now everyone will have a “carbon counter” on their phone, house, whatever, and they will measure their status by the number on that device. But, as their kids will probably point out, they won’t be any more connected to mother nature. And so the cycle continues.

This recent article about a Volvo experiment with “CO2 pedometers” is a forerunner to this concept. I picture CO2 emission counters being used in daily life, either on a cell phone or attached to your house/car/children. Your CO2 count will be a measure of your social conscience just like a well-manicured lawn was back in the 1950’s. But, just like those 50’s ideals, it will be a thin veneer that will eventually be challenged by the next Prophet generation (the kids of the Millennials). I can hear them saying, “Okay, Mom, your carbon count is tiny but where is your connection to Mother Earth? When is the last time you actually rolled in the dirt?”). The more things change…

The Cycles of Generations

How do the attitudes of each generation form the climate of society during different periods (and vice versa)? This webinar explains.

I have an earlier post about the attitudes of generations, and how they affect the climate of our society. In that post I used a chart I created to explain the cycles, but it was presented on an X/Y axis. I have created a circular version of that chart, and put up a slideshare presentation explaining it. Enjoy:

Presidents’ Generations

There has been a lot of talk about Obama’s generation lately. Many demographers would say he is a Boomer (the strict definition of the Baby Boom goes through 1964) others (myself included) say he is a Gen X’er (based on the definitions of Strauss and Howe). Others categorize him as part of a newly discovered generation, Generation Jones. For me the interesting thing is not the name of the generation he fits into, but the character of that generation when compared with the past.
One of the main features of the generational theory put forth by authors William Strauss and Neil Howe is that there are repeating “archetypes” or characters of generations throughout American history. There are four archetypes they identify: Artist, Prophet, Nomad and Hero. Each carries its own signature style and has specific attributes depending on what age bracket they are in at the time. I have two webinars (part 1 and part 2) that can be useful for an understanding of the generational cycles if you want to know more about them.
The other important feature of their theory is that there are “turnings” or cycles in history where certain events are likely to occur. These are the High, Awakening, Unraveling and Crisis. We are currently in the Crisis phase according to their theory, having recently moved out of the Unraveling. Again, if you want to get an overview of these turnings refer to my “start here” page or the Lifecourse site that Howe and Strauss put together.
Thinking about the archetypes and turnings in US history, I created a spreadsheet that contains the generational archetypes of each of the US presidents. It also has the turning during which they started their presidency. And finally, it contains the “ratings” of each president based on expert ratings (found on Wikipedia ).
I have posted the spreadsheet for your viewing pleasure. You will need to sign into Google to use the sort functions on the spreadsheet (please don’t change any of the values for now). Go to the “Presidential Archetypes” page. As with all my diagrams, the archetypes are color coded with the following colors:

  • Orange = Artist
  • Blue = Prophet
  • Green = Nomad
  • Yellow = Hero


The Red color in the ratings section refers to the bottom quartile of ratings, while the Green refers to the top quartile.
Playing around by sorting the results generates some insights. The top three presidents according to most of the surveys came from Crisis eras (Washington, FDR and Lincoln). By contrast, the Unraveling periods produced consistently low results for most of the presidents during those periods (Woodrow Wilson was the one exception). If you try sorting by Archetype (select that column, go to Tools>sort by colum Z -> A, or just click on the bar below the title of the column – again, you must be signed into google to use this function) you will see that Prophets contain mainly either top or bottom ranked presidents; there are few that are in the middle. This fits well with the polarizing character of Prophets. Heroes have lots of highly ranked presidents and only a couple in the bottom quartile (Carter, Nixon and Ford). Nomads are less remarkable in their presidencies and with just a few exceptions don’t rank in the top or bottom quartile much at all. Artists are similar to Prophets in that you either love them or hate them.
So what combination of Turning/Archetype creates a great president? It’s hard to tell, but it is clear that Prophets that preside during an Unraveling don’t fare very well (Fillmore, Pierce, Harding and Coolidge), a trend that is likely to be born out by our previous two presidents (G.W. Bush and Clinton, both Prophets in an Unraveling) once we can look back on this period with a historical eye. Prophets can do amazingly well during a crisis (FDR and Lincoln) but also really badly (Hoover and Johnson).
Presiding over an Unraveling, when society is falling apart, is unlikely to reflect well on a president regardless of their archetype. Hero’s seem to do well during a High (Jefferson, Madison, Kennedy, Johnson) but less so during an Awakenign (Carter, Ford and Nixon).
Take a look at the chart, do some sorting and poking around and give me your insights and observations.