Millennial Makeover predicted the shift in politics based on generational theory. Hear the authors describe their work.
Millennial Makeover is a book that came out March 2008 and describes how the Millennials would affect the upcoming election. It is based on the ideas of Neil Howe and William Strauss. I found this recording of a C-Span show where the authors give a summary of their research. It’s worth a watch if you are interested in the interaction of generational research and politics:
I should probably get a copy of the book (which just came out in paperback) to fill out my library…