Category: Uncategorized

This is the first in what I hope will be a series about the effects of the COVID-19 crisis. Many of the readers of my blog will be familiar with the generational theories of Strauss and Howe, but if you are not, I would suggest you start here.. 

For this post, the most important concept is that history has a cycle, and there are four distinct “turnings” or parts of the cycle. We are currently in the “Crisis” which will eventually lead to the next turning, the “High”. The last Crisis Turning was the period of the Great Depression and WWII. They typically last ~20 years, but it is often difficult to determine their start and end while still in the middle of one (much like an economic recession). After the fact they appear self-evident.There is a lot of debate about when the current Crisis started. But regardless of the start date, it does now appear that we are headed into the “climax” portion of the crisis where the whole world is consumed by events that define the next era. I had written about how this could be a war and thankfully that has not come to pass. But the COVID-19 pandemic may be even more costly in terms of loss of life and disruption of social and economic structures.

At this stage the pandemic is global but the loss of life is minimal. Projections point to the highest pandemic loss of life since the Spanish Flu in 1918-19. Governments worldwide have enacted oppressive restrictions that would have been thought impossible just weeks (or even days) before. I am writing this from Oregon where a “Stay at Home” order was just issued.

These restrictions on personal freedoms are perceived differently by the various generations. Note that I am focusing on the generations that are currently in the workforce:

 Boomer Generation (born 1943-1960): This generation is extremely individualistic and anti-establishment. The thought of group-think is an anathema to Boomers, even as they reach elderhood. Boomers, more than any other living generation, don’t want to be told by governments or organizations what they should or should not do. The result? Even though they are of an age where COVID-19 can have devastating effects (Boomers are currently age 60-77 years of age), they are also the generation least concerned with it. Boomers are often fatalistic and seem to believe that the world is going to end when they leave the stage.

Generation X (born 1961-1981): This generation is also individualistic but is survivalist rather than anti-establishment. Gen X’ers were raised as “latch-key kids” who had to fend for themselves from an early age. Many X’ers have been planning for the “Zombie Apocalypse” for a very long time and now that it is finally here, they are sounding the alarm and headed to the fallout shelters. Since all Gen X’ers are under 60, they are not likely to die from COVID-19, but they know that institutions that have been destroyed by the Boomers will be of little use in this crisis. Many X’ers are spending time lecturing their parents on why they need follow “Social Distancing” practices. Look for Gen X’ers to do whatever it takes to make sure that we survive this crisis.

Millennial Generation (born 1982-2001): This generation is of the same archetype as the GI Generation that fought in WWII: The Hero. Raised to be idealist and collaborative, they use social media to enforce social norms (adhering to what a Boomer would call “group-think”). According to Strauss and Howe this generation will rise to the call for action in the Crisis and be the foot soldiers that sacrifice to ensure the future of society. Unfortunately so far their life stage (young adults) and the fact that they are at limited risk from COVID-19 seems to have guided their behavior so far. Whether it is partying on Florida beaches or making up cynical meme’s for COVID-19, it sure doesn’t look like we are seeing the best out of Millennials so far. They do seem the best psychologically prepared generation for “Physical Distancing” since they were raised on social media.

Who’s Following the Script?

Back in 2009 I wrote about the generational “scripts” described by Strauss and Howe in their seminal work, The Fourth Turning. The scripts describe how each generation should behave to have a “successful” outcome from the Crisis. Let’s explore how each are doing on that path.

Boomers

Boomers are supposed to be our leaders during the time of crisis. You can read more about their ideal role in this post. Here is an excerpt from the the Boomer script:

Boomers must also display a forbearance others have never associated with them. By nature, they will always tend toward self-indulgence in their personal lives—but if they allow this to overflow into public life and demand generous public benefits, they will bankrupt their children financially, themselves morally. 

The Fourth Turning, William Strauss and Neil Howe, 1997

President Trump is a Boomer, and regardless of your political leanings, it would be difficult to say he has “cast aside self-indulgence or focused on collective sacrifice in the face of a crisis”. In addition he has not inspired the upcoming Hero generation (Millennials) as they showed in the ballot box in 2016. Unfortunately, this means that, at least in the US, we cannot count on Federal leadership to provide a clear vision of the coming transformation. This is not to say that the Federal government won’t be effective in fighting COVID-19, but that they likely will not bring the country towards a collective vision as part of that effort.

That said, there does seem to be a large role for State Governors, and 60% of them are Boomers (including Andrew Cuomo who gave this very Prophet/Boomer address yesterday). And although I don’t have the numbers for CEOs of major corporations, I suspect a majority of them are Boomers. The Senate is 61% Boomer as well. How much these leaders are willing to sacrifice for the greater good in the coming months will be a huge factor in the outcome. More than anything they must inspire confidence in the Gen X’ers and give a mission to Millennials.

Generation X

Gen X does seem to be fulfilling their generational script quite well. Whether they are fighting to keep both their parents and children safe, or demonstrating how to do social distancing, GenX’ers are easily the best prepared for a crisis of any kind. X’ers will need to continue to show that we can move past our cynicism and individualism and support community and the greater good. Strauss and Howe note that we can no longer be risk-takers, and I am confident that most GenX’ers are quickly circling the wagons in spite of what other generations say or do.

Survival skills are what a society needs most in a Fourth Turning, and those are precisely what the most criticized archetype—the Nomad—possesses in abundance.

The Fourth Turning, William Strauss and Neil Howe, 1997

While X’ers only make up about 30% of the Senate, they are 44% of the House (about equal to Boomers). For both houses of Congress they will be forceful voices for pragmatic, practical solutions to the crisis. They will likely be more willing to set aside partisan differences than their Boomer counterparts whose idealism can blind them to focusing on results. But we can’t look to Gen X’ers to lead the transformation as we remain “middle management” in the crisis.

Millennials

Although much has been made of how Millennials are disregarding the seriousness of this pandemic, I believe there is still a huge opportunity for them to step up as the crisis unfolds. In their script, Strauss and Howe write about the Millennials, referring to them by their “Hero” archetype:

Whether the Crisis will be won or lost will depend in large measure on the Hero’s teamwork, competence, and courage. By forever sealing his reputation for valor and glory, the Fourth Turning can energize the Hero for a lifetime of grand civic achievements.

The Fourth Turning, William Strauss and Neil Howe, 1997 7

Because the vast majority of Millennials will not get terribly sick during the pandemic, they may have new-found opportunities for employment. There have been complaints over the years that Boomers in particular are slow to retire leaving little opportunity for Millennials. That may all change quickly as we come out of lock down and find that young people are more willing to risk interacting with others in the public sphere.

But the big question remains whether Millennials will be able to look beyond their own generation and support the country in fighting this crisis. It is unclear to me whether they will have the “teamwork, competence and courage” in this crisis. Don’t get me wrong, in my work and other interactions with Millennials I have been impressed by their work-ethic, team-focus and determination. But will they actually have a call-to-action that gives them a chance to prove their value? That is, of course, up to our (primarily Boomer) leadership.

In Part 1 we learned how the current “stack” of generations is very reminiscent of the generational makeup of the late 1930’s. In Part 2 we examined how our current “Crisis” portion of the four phase cycle is playing out. In Part 3 we looked at what is next based on that historical perspective. In Part 4 we will consider the powerful forces aligned to drive us towards a Climax.

Are we headed to War?

Since I originally posted the earlier parts of this series back in 2017, I will consider one of the important players in the Climax drama at that time: Steven K. Bannon. Bannon has some strong views on what direction our country should be going in the future, and he has not been shy about sharing that vision through his media property, Breitbart News. He was a key strategic advisor in the White House who shaped Trump’s campaign, and it remains clear that he wants to make his vision a reality. Although he didn’t last very long in the Trump administration, he continues to spread his populist vision around the globe, most recently in trying influence the EU Vote.

Bannon is a Baby Boomer of the first order, as outlined in this cover article from Time magazine. He was born in 1953 during the “American High” and was raised a Democrat by a working-class father. Later in life he shifted his beliefs as he became convinced that mainstream liberals and conservatives were not serving the country.

More interestingly, he is a devotee of Strauss and Howe’s generational theories. In 2010 he made a film, Generation Zero, which is an alt-right polemic view of Strauss and Howe’s work. The film is crystal clear on the view that we are headed for a massive conflict and that the US will be victors only if we ascribe to Bannon’s ultra-conservative viewpoints. David Kaiser pointed this out in two Time Magazine articles: one in November 2016 and a anoother in February 2017.

I think it is critically important to state that Strauss and Howe’s theories were not intended to support any particular viewpoint. I know Neil Howe personally and although I won’t reveal his political leanings, I can say that he is definitely NOT an extremist and I have been told the same about Bill Strauss. In their books they describe how public sentiment enables leaders to accomplish different things in different periods but it does not determine the political direction of those accomplishments.

“Generation Zero” is very clear that the dominant liberal democratic values held in most of the West are the root of a problem which will lead to the next “War to end all wars”. Is a war between the superpowers possible? I believe the risk today is greater than any other period during my lifetime (note: I was not alive during the Bay of Pigs invasion).

Although Bannon’s view is that populism is the opposite of liberal democracy, I don’t believe that the Chinese or Russians would agree. Their worldview is authoritarian and their focus is on stability through a single ruling authority. That is the true opposite of a liberal democracy.

What would World War III look like?

“I do not know with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.”

Possibly Albert Einstein

The Novel, “Ghost Fleet”, written by P.W. Singer is an entertaining, and terrifying, vision of what a global war in the Information Age would look like. I don’t want to give it away, but the story revolves around the combination of physical and cyber attacks, used to disable the US military and economy. The enemy is a slightly futuristic version of the Chinese government.

If Trump’s trade war with China continues to escalate alongside our difficulty with Russia and North Korea, perhaps Singer’s nightmare might become a reality. How could this be possible in the Atomic Age? In Singer’s book, China’s goal is to cripple the US, not take it over completely. Through a combination of traditional and cyber warfare they cause chaos for both the military and the civilian population. But a nuclear response remains an unpalatable option because of mutually assured destruction. Is this realistic? Singer spent years at the Pentagon, so maybe it is not that far-fetched…

In the US we are quite concerned with how the Chinese and Russians continue to grow their cyber warfare capabilities. Many are concerned that these capabilities will inevitably lead to a conflict. One of my very best friends had a long military career, serving at the highest levels. When I spoke to him about this he reminded me that capability alone is not what causes conflicts: there must be a political or economic factor that pushes a nation towards war. In the case of both Russia and China, their fundamental ideological disagreements with the West may be that factor.

Imperialism as the Driver

Russia, in my view, is a particular concern. Looking back at the previous Crisis Climax (WWII) is the source of my concern. Although Adolf Hitler and the Nazi’s are now remembered for their inhumanity and the holocaust, that is not the thing that made them such a terrifying enemy at the time. Hitler used racism and xenophobia to motivate the German people, but he also had a “higher” goal of “Lebensraum” that inspired the German’s desire to recapture their rightful domain (and a sizable buffer around those lands). During the Blitzkrieg he showed Germany and the World that he could quickly take what Imperial Germany had failed to dominate in WWI. Hilter had a lethal combination of an “inspirational” vision for a downtrodden people coupled with a thirst to dominate and colonize.

Putin shares many of these characteristics. One of his early advisors was Alexandr Dugin who, like Stephen Bannon with Trump, helped define Putin’s winning election strategy. He was the founder of the Eurasia Party which seeks to “reunite” the nations of the former Soviet Republic (and a sizable buffer around those lands). He also directly opposes liberal democracy and believes that a dictatorship is the only viable option for Eurasia. Like Bannon he is no longer part of the ruling administration, but his ideas remain entrenched.

Proof of this came in 2014 when Putin made his foray into Crimea. While the international community condemned his actions, they did not take military action. The same was true for Hitler with Poland, but, thankfully, Putin did not push his advantage like the Nazi’s did at that time. Putin knew that he lacked allies that could support him militarily and economically. But he certainly noted the muted international reaction to his brazen imperial effort. Putin’s success with the disinformation campaign during the last US Presidential election, he also showed that he could cause great disruption with a relatively small investment.

China does not seem to share quite the same level of imperialism, but they certainly want to be acknowledge as one of, if not the, dominant world power. Their cyber abilities continue to increase and they have been consistently willing to flex that muscle internally. Governments around the world have become very concerned about this cyber capability, and the Huawei debate is just the most recent example of this concern. Both China and the West are dependent on the Internet for economic growth, but China has already built-in protections for their network including the Golden Shield and the Great Cannon. This gives them a huge asymmetric advantage in a potential cyberwar.

China’s approach to imperialism seems to be taking a mostly economic form so far. Although Taiwan and other nearby nations may fear a direct takeover, China seems more focused on African nations and building it’s “belt and road” initiative to spread its influence globally. This may be, in part, because China’s ability to wage kinetic war is more limited than Russia or the West. Although China has a massive arsenal, it’s traditional military force is largely untested.

If the China-US trade war continues to drag on alongside the Russian Sanctions, the West may inadvertently create an environment where China and Russia have nothing to in an alliance against the West. Given enough time, they may shift their economies away from global trade, which would allow for more open conflict with their ideological nemeses.

The Rise of Nationalism in the West

The common theme globally today is a focus on nationalism. It is one of the big drivers for Chinese and Russian imperialism, and, conversely, for the West’s move towards isolationism. Nationalism is decried in liberal democracies, but it is steadily gaining ground, with the 2019 EU vote being the most recent example. But the nationalist politicians in most of the West are also preaching an isolationist policy; pulling out of trade agreements, closing borders and defying international bodies. So while Russian and Chinese nationalism increases their desire for global domination, the Western nations are rapidly pulling away.

Although Trump is regularly called a fascist inside and outside of the United States, there are few that would argue that he harbors openly imperialistic goals. His “Make America Great Again” vision is not about returning to a time of manifest destiny but rather a view that the US deserves payback for all our efforts since WWII. Brexiteers follow a similar “logic” with a desire to pull away from a Europe that has been “bleeding us dry“.

This obviously mirrors the situation back in the late 1930’s when the US had enacted multiple isolationist policies. The public’s distaste for getting involved in another war in Europe was driving the policy of the day, and because they were barely recovering from the Great Depression, the focus remained on the domestic agenda. It took Pearl Harbor to finally wake the sleeping giant.

What will be the Spark?

WWI started with an assassination, while WWII began when Germany invaded Poland. But it was the geopolitical climate at those times that were the actual cause of the conflict. The political climate today is extremely divisive and all sides are ramping up towards a climax. Vice President Mike Pence recently told West Point Grads to prepare for combat. As the tensions rise between authoritarian regimes and liberal democracies, eventually it will take the smallest spark to kick off a conflict. Will that be another annexation by Russia, another economic meltdown that pushes the West to resort to conflict, or the expansion of a proxy war in the the Middle East or elsewhere? In reality, the spark is not the real issue.

The generational cycles of history are what provides the fertile ground for a conflict in the Crisis period. Our top leaders today globally are almost exclusively Baby Boomers, known for their idealistic dogma. Gen X’ers dominate the “middle management” in government and corporations, with their “ends justify the means” pragmatism. And Millennials make up the bulk of the potential fighting forces with their focus on collaboration and cohesion. This “stack” of generational archetypes is what creates such great potential for conflict and eventual resolution.

While there are many parallels between today and the last climax (WWII), there are also many differences. In the next post I will explore those differences and consider how they might lead to a very different outcome.

The latest standoff in Congress over the failure of the Trump Healthcare Bill is the latest in a many year saga of Baby Boomers’ legacy in governance. Although it might be tempting to blame this on Republicans who are fractured and used to being the opposition, the cause is much bigger than that. Baby Boomers, as a generation, are individualistic and dogmatic. This is very much in line with their generational archetype, “The Prophet“. Like the Missionary generation before them (FDR, Churchill, MacArthur and Stalin) they are individualists who are also staunch moralists for their cause. They still make up a majority of the Congress (about 58% for the 2015-16 Congress) and have been the majority since around 1997.

But unlike the Missionary Generation, Baby Boomers seem to thrive on conflict and tearing things down, rather than arguing and then building things up. Thomas Friedman and Kurt Anderson called them “A Swarm of Locusts” for how they consumed society and left nothing in its place. The starkest example of this is in their choice to completely ignore any responsibility to govern in Congress. This has been true for both the Democrats and Republicans under Bush, Obama and now, Trump. Baby Boomer Senators and Representatives have consistently put their own idealistic and moralistic views ahead of any practical goals of improving the world through collaboration or consensus.

In many ways this is no surprise given the vigor with which they tore down the society they inherited from the GI Generation. But most generations actually mature with age, while the Boomers seem to remain as uncompromising in their elder years as they were in their youth.

The failure of the Trump Healthcare Bill is just another example of governance by ultimatum favored by the Boomers. Rather than seek a compromise with the Democrats, or even fellow Republicans, the Congress instead decided that sticking to their guns was more important than actually getting anything done. The sad reality is that this pattern will likely continue until the Boomers are no longer dominant in Congress, which might happen in 2-4 years if we are lucky.

Once the Boomers are eclipsed by Generation X in the legislature, we will start to see a lot more progress in Congress. This is not because Gen X likes to collaborate, as they are just as individualist as Boomers, but because above all else they want to survive and GET THINGS DONE! Because we will likely be in the deepest part of the Crisis by this time, they will finally have the backing of the popular will to take action and get results. Of course, those results will not necessarily be wholly desirable and we can expect a fairly Machiavellian view from Generation X, given their history.

So when will Congress actually get back to deliberating with pragmatism and collegiality? We will probably have to wait at least another 20 years or so until the Millennials are running the show. But the votes will probably be cast using virtual reality headsets or cyber-implants by that point…

In Part 1 we learned how the current “stack” of generations is very reminiscent of the generational makeup of the late 1930’s. In Part 2 we will examine how our current “Crisis” portion of the four phase cycle is playing out.

In The Fourth Turning by William Strauss and Neil Howe, they laid out predictions for how the Crisis, aka Fourth Turning, will progress. The early Crisis, known as the catalyst, was predicted to be around 2005. It is likely that the actual catalyst was the Great Recession which started in 2008. This was when many began to doubt that the US had even the possibility of a brighter future. There are some that argue that the catalyst was 9/11, but that is a discussion worthy of post in its own right. Continue reading Trump and Generations Part 2: Followers Who Demand Leadership

Computer games have come a long way since I first played Castle Wolfenstein on a Commodore 64 at my best friend’s place.

As computing power advanced along with online access, gaming became more interactive but it was only once the Millennial (born 1982-2004) generation joined in on the fun that gaming truly became a team sport.

This recent article in the New York Times outlines how gaming is transforming into a sport much like Major League Baseball or Football. Teams. Groups of young men compete both online and in massive live events for large purses. They live in houses provided by sponsors and practice constantly. It’s becoming a very lucrative market and may be the Millennial answer to traditional team sports.

While it would be easy to ascribe these changes to the effects of more powerful technology and networking capability, it’s the nature of the generations using the technology that defines their popularity. [Gen X] gamers tended to be more solitary, playing tames that pitted individuals against each other. Only more recently has the mass team phenomenon come about (I commented briefly on this shift back in 2009) and it seems to really be gathering steam now that Millennials are directing the action. The NYTimes article mentions that a majority of the gamers and audience are under 30, making them mostly Millennial.

Although the article doesn’t speculate much about the future direction for the gaming industry, one possible scenario is that it ends up rivaling “meatspace” sports for the Millennials. Franchises could pop up with persistent fan followings which could be regionalized even though the games are played online. Are the Portland Hipsters^TM going to be the next dominant name in Dota 2? Amazon’s purchase of Twitch TV certainly says that the industry is taking the possibility seriously, and it all lines up well with the virtual utopia that the Millennials seem to headed towards…

A vast majority of managers in most companies today are [X]. This is mainly just a factor of age (Gen X’ers are now between the ages of 32 and 54) and certainly isn’t motivated by the desire of Gen X’ers to climb the corporate ladder (we are the original slackers, after all).

When Gen X’ers got their start in the work world we entered a culture created by the G.I. (born 1901-1924) but dominated by the Silent (born 1925-1942) and Boomer (born 1943-1960) in management. The GI model for management was based on their experience from their youth: a hierarchy based on the military circa WWII. Although the Boomers struggled mightily to break these institutions, their workaholic tendencies often meant that their values of commitment and endurance reinforced the structures in place by requiring long tenures to advance. That is the world that Gen X entered into in our work life and we reacted in a way that has become stereotypical for our generation: we sighed “Whatever” and compensated with a drive for a work-life balance instead of challenging “The Man” to change the structure.

So even though most Gen X’ers think that the strict heirarchies in most companies are rather silly, we have not challenged them much in our careers. There are certainly exceptions to this rule, but for the most part we just decided to lampoon the “Office Space” and devote ourselves to our children and our tribe. The result is that the structures left over from the days of “Mad Men” remain in place in much of the work world today.

Strauss and Howe have characterized the Silent and Gen X generations as “recessive” in contrast to the “dominant” Boomer and Millennial (born 1982-2004) generations. As Gen X’ers we take a back seat in society to the dominant generations we are sandwiched between. The good news is that we don’t need to shoulder as much blame for the screw-ups (we can justifiably point fingers at the Boomers for many of the challenges we face today) but it also means that we have to count on other generations to truly drive large social change. Which brings me to the Millennials in the workplace.

In recent discussions with Gen X managers in Silicon Valley I have noticed a shift that portends what Millennials may look for once they have the reigns. Most Gen X managers in technology are familiar with a project management technique known as Agile (aka SCRUM or Extreme). Created by programmers to give a more flexible way to manage projects in an iterative manner, it was cutting edge 15-20 years ago but has become the standard for project management today, particularly in software. I even use this method to manage projects on my team even though we don’t do programming. This method was probably developed by Boomers, but Gen X’ers were introduced to this approach early in their careers. As a result of growing up with these techniques (and seeing the failures of the previous approach known as “Waterfall“) many Gen X’ers in the Valley see this methodology as orthodoxy.

One  feature of Agile* that is worth noting for generational discussions are the daily meetings (sometimes called “Standups”) where each member of the team describes what they did the day before, what they will do the next day and any potential roadblocks to getting their work done. These short meetings ensure that each team member can work independently while staying coordinated with the entire team on a daily basis. Quick adjustment based on the information gained in a Standup are a hallmark of a well-run Agile project and are one factor that keeps projects from running off the rails unnoticed for months.

Gen X’ers can be characterized as individualists and so these meetings are a wonderful way to coordinate the activities of many individuals on a team. But Millennials were raised to be much more collective in their attitude (think Barney and High School Musical) and have been working together on projects from grade school through College. Most things with Millennials are group decisions and peer communication is constant (Gen X parents might say obsessively so).

I have heard to several Gen X managers who complain that their Millennial workers seem to think that Standup meetings are optional or that they can just communicate the information via text or Skype. This attitude is perceived as entitled and (optimistically) a bit naive. “Agile is the ultimate project management methodology and who are these kids to ignore its precepts?”, thinks the experienced Gen X manager.

But watching how Millennial teams organize and manage projects gives some insights into their thinking. I have seen Millennial development teams sit in the same conference room together for weeks during a project. After the work day ends they all head to the same bars together before heading home (often to shared living arrangements). They spend the entire day in constant communication, either in-person or via technology. The thought that they would need to “Check in with the team” for 15 minutes every day seems ridiculous. Based on their perspective there can only be one reason for the Standup meeting: to report to Gen X managers on their work. That’s right, Gen X, what started as way to empower individual team members and speed projects is seen as micromanaging on the part of many Millennials.

I have coached the Gen X’ers to work with Millennials to help them understand the importance of the Agile process through the needs of the larger group. Motivating them based on this larger picture can be effective, but it’s not just the Millennials that need to adapt in this situation. Millennials continue to move into management ranks, and, unlike Gen X’ers who succumbed to the existing structures with sarcastic acceptance, Millennials will push for large scale change once they are running the show. Whether it is forward thinking Gen X’ers (such as Tony Hsieh who has adopted the Holacracy for his organization) or Millennial leaders who will instigate these shifts, the Millennial workers will follow their lead.

Forward thinking organizations need to recognize these dynamics go well beyond the Agile example given above. The question to ask is not “How do we attract and retain Millennials?” but rather “How can we change as an organization to make Millennials more effective?” I think the answer will result in some wonderful new approaches to work in our society.

*I realize that Agile is a big umbrella and that Standups, Sprints, SCRUM  and other terms have very specific meanings and are not necessarily interchangeable. I use Agile to refer to the general organizing elements of these methodology. I also realize that standups are just one element of Agile methodologies but they serve as a good example of the differences between generations. Purists can flame me in the comments below.

In a fit of meta, this article from last weekend’s Sunday NYTimes states:

“Suddenly, as you may have noticed, millennials are everywhere.”

And its true: people are talking about Millennials (and generations) at a rate not seen in a long time. Since Neil Howe and William Strauss coined the term back in 1991, its usage has climbed steadily. But so have the terms “Boomer” and “Generation X” increase in that time. Below is a chart of the use of these terms in books cataloged by Google:

What does this tell us? First, it says that the terms “Millennial” and “Boomer” probably refer to something other than generational cohorts (since their numbers were high before 1990) but secondly it means that interest in generations, not just Millennial (born 1982-2004) is rising.

There are good reasons for this dynamic. Part of it comes from the popularity of Strauss and Howe’s theories. In the NYT article it quotes Morley Winograd and Michael Hais who are often refer to the Strauss and Howe theories in their books. But a bigger part comes from the transition we are going through as Millennials shift from childhood to early adulthood.

This shift in a generation’s life stage always heralds a new awareness of the different character of “young people” at the time. This was true back in the 80’s and 90’s when [X] came of age and were pegged as “Slackers”. Looking back another 20 years, the Boomer (born 1943-1960) were noted for their rebellious and counter-culture as young adults. These shifts always catch the older generations by surprise (unless they have read Strauss and Howe’s theories!) and captivate the collective consciousness.

The NYT article points out that the perceptions of the older generations about the Millennials is somewhat warped. This, again, is no surprise since the way X’ers and Boomers behaved in young adulthood was very different from Millennials and we judge them on that basis. It’s hard to turn off the tape recorder in our brains that says “Back when I was your age…”

The good news is that all this attention is also breeding a bit more understanding this time around. Although some may judge Millennials as narcissistic or entitled, many others recognize that these perceptions are largely based on our biased frame of reference. I have seen many conversations in my personal and professional life become much more productive once people understand the basics of generational theory. And, yes, that means that if you are reading this you should get started on understanding generations too.

Basics of Generations:

Start here on thegenxfiles

More Details on Generations and Turnings

List of Generations

List of Turnings

Generations in History (PDF)

Turnings in History (PDF)

Neil Howe’s Blog

Books

For Generation X and Mills:

Millennials in the Workplace

X Saves the World

For Boomers:

The Fourth Turning

Generational theory tells us that there are four stages to the cycle of history: The High, The Awakening, The Unraveling and The Crisis. We are in The Crisis phase now and this can be further divided into events that Neil Howe describes in a recent post as the catalyst, the regeneracy, the climax and the resolution. As Neil stated in that article, we are clearly in the Crisis, but he wonders when the regeneracy will hit.

A recent article in the Christian Science Monitor would argue that we are already there. As Editor John Yemma argues in his upfront commentary:

There’s much more good news than bad news. But bad news travels fast and commands attention. Good news is like water carving a valley or a tree gradually extending its branches. Good news is a child learning a little more each day or a business quietly prospering. We hardly notice it.

Here are some reasons for hope: Extreme poverty is declining. HIV is no longer a death sentence. Technology is transforming everything from African agriculture to urban transportation. Drug violence is decreasing in Mexico. Travel is safer almost everywhere. Crime rates are falling.Somalia is emerging from a long night of anarchy. Myanmar (Burma) is coming out of its dictatorial shell. And while it’s true that China and Russia are only semi-free and the Egypt and other post-dictator nations may be going down ill-considered paths, water is still carving the valley. Freedom lives in 7 billion hearts.

If the regeneracy (which Howe describes as “a new counter-entropy that reunifies and re-energizes civic life”) is more of a ethic rather than a specific event, then I would argue that the world is already moving together in ways that our daily news does not reflect.

Perhaps it will take another massive event to make us truly come together, but all of the articles in the CSMonitor this week point towards a shift that is already in progress. Young people’s expectations and abilities are starting to influence our global conversation. The shift in global power is starting to reveal how the US, while no longer the super-power it once was, is still a symbol of some of the freedoms that many people long for and see as possible in their lifetimes. In some ways our various fumbles (bitter elections, legislative gridlock, unstable economy) will give other nations more empathy for the US as a country that still strives in a very human way.

The regeneracy is about a time when people come together, perhaps as a nation, perhaps globally. It is a difficult time when many will see their ideals crushed and their way of life disrupted. But it is also the time that will define the nature of the next cycle. So while we will likely see political battles and crisis in many forms over the next 10 years there will be an undercurrent (perhaps not noticed) of a strengthening of civic values and cohesion that will eventually overcome whatever we will face.

Call me a blind optimist (an unlikely title for a [X] like me) but that is the way I see it.

This is from Neil Howe at Lifecourse.com:

We ran these number per Census as of July of this year for everyone age 18+.  They are cut exactly according to our birthyear boundaries:

G.I. (born 1901-1924), 4.5 million

Silent (born 1925-1942), 26.2 million

Boomer (born 1943-1960), 65.6 million

[X], 88.5 million

Millennial (born 1982-2004) 18+, 52.0 million

Total: 236.8 million.

Subtract this from the current total U.S. pop (around 311.8 million) gives you 75.0 million under age 18.  That’s about 4.2 million per cohort, which is just under the recent birth per year totals.  Again give a bit of allowance for immigration.  So that fits.

Also, nearly 2/3 of these cohorts under age 18 are Millennials, which gives you nearly 100 million total Millennials–so that fits.  The remaining 25-30 million are Homelanders.