Each generation has a unique character, and members of those generations have common attributes. Although it is impossible to make specific claims about each individual in a generation (since they span 20 years or more) generational theory is useful in understanding how members of a generation will likely act in a sales situation.

Pop culture often defines a generation. In recent times movies have been a big part of that definition. The Graduate was a movie that defined the character of the Baby Boomer Generation (born 1943-1960). But what are the movies that define Generation X (born 1961-1981)?

Generation X’er are definitely over-protective when it comes to their kids. But do they give a damn about anyone else’s kids?

Generation X will play a dramatic and critical role in the upcoming crisis. This “script” describes the possible outcomes base on our performance.

The American Girl Dolls may appear to be sickening mainstream fluff, but there is some interesting generational content in their books.

The Millennial Generation has been tagged as one of the most “Civic” in many years. This USA Today article explores the differences in today’s youth.

The conflict between Baby Boomer Alice Walker and her Generation X daughter, Rebecca, paints a clear picture of the strained relationships between these generations

Where are the actors from the Breakfast Club now?

John Wooden gives a picture of teaching in the 1930′s which may seem eerily familiar to those in education today

Obama was born in 1961, but what generation does he belong to? And why does it matter?