Each generation has a unique character, and members of those generations have common attributes. Although it is impossible to make specific claims about each individual in a generation (since they span 20 years or more) generational theory is useful in understanding how members of a generation will likely act in a sales situation.
Posts Tagged ‘baby boomer’:
5 Comments » Directions for the Boomer Generation
The Baby Boomers (born 1943-1960) have a critical role to play in the upcoming crisis. Are they up to it?
What Generation is Obama?
Obama was born in 1961, but what generation does he belong to? And why does it matter?
