This ad from Verizon neatly sums up the parenting approach of many Generation X’ers.

The Millennial Generation’s teamwork ethic shows up in the video gaming style.

Each generation has a unique character, and members of those generations have common attributes. Although it is impossible to make specific claims about each individual in a generation (since they span 20 years or more) generational theory is useful in understanding how members of a generation will likely act in a sales situation.