Comments on: 5 Ways to Sell to Baby Boomers http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/?utm_source=rss&utm_medium=rss&utm_campaign=rss Fri, 03 Feb 2012 21:53:42 +0000 hourly 1 By: dsohigian http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/comment-page-1/#comment-2656 dsohigian Thu, 04 Jun 2009 02:32:06 +0000 http://www.thegenxfiles.com/?p=962#comment-2656 @JessieX - I will check that article out! Glad that my post was useful for you. I will be putting together ones for Gen X and Millennials as well. I want to keep a sales focus rather than marketing because there seems to be less about selling to generations available. I realize they are closely related, but sales is still it\\'s own animal. Good luck with the article for Network Solutions! @JessieX – I will check that article out! Glad that my post was useful for you. I will be putting together ones for Gen X and Millennials as well. I want to keep a sales focus rather than marketing because there seems to be less about selling to generations available. I realize they are closely related, but sales is still it\\'s own animal. Good luck with the article for Network Solutions!

]]> By: JessieX http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/comment-page-1/#comment-2648 JessieX Wed, 03 Jun 2009 12:14:45 +0000 http://www.thegenxfiles.com/?p=962#comment-2648 Perfect timing. Just agreed to write an article for Network Solutions on Marketing to Boomers (and GenXers ... and Millennials). Great work, David. As always. There's an article -- a long one -- on Social Media vs Knowledge Management in which the author nails some hardcore gen differences. One point I remember is that Boomers don't grow up in a complex world, so "complexity" ain't there thing. Depth, internal quest, meaning -- that works for them. But, complexity? GenXers, on the other hand, grow up watching the adult world fall to pieces and, hence, understand complexity and systems from a completelyt diff perspective. Anyhoo, the article is here - <a href="http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/" target="_blank">http://enterprise2blog.com/2008/09/social-media-v...</a> Perfect timing. Just agreed to write an article for Network Solutions on Marketing to Boomers (and GenXers … and Millennials). Great work, David. As always.

There's an article — a long one — on Social Media vs Knowledge Management in which the author nails some hardcore gen differences. One point I remember is that Boomers don't grow up in a complex world, so "complexity" ain't there thing. Depth, internal quest, meaning — that works for them. But, complexity? GenXers, on the other hand, grow up watching the adult world fall to pieces and, hence, understand complexity and systems from a completelyt diff perspective.

Anyhoo, the article is here – http://enterprise2blog.com/2008/09/social-media-v…

]]> By: dsohigian http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/comment-page-1/#comment-2621 dsohigian Tue, 02 Jun 2009 18:04:05 +0000 http://www.thegenxfiles.com/?p=962#comment-2621 @cia007 (love the handle!) - I think some consider the \"too much information\" thing is ageist, but it's got more to do with how that generation thinks about things. Boomers, for the most part, are deeper thinkers than either Gen X or Millennials and because of it they need time to process information. The good news is if you do slow down and give them the details they will be much more likely to accept what you are presenting. @cia007 (love the handle!) – I think some consider the \”too much information\” thing is ageist, but it's got more to do with how that generation thinks about things. Boomers, for the most part, are deeper thinkers than either Gen X or Millennials and because of it they need time to process information. The good news is if you do slow down and give them the details they will be much more likely to accept what you are presenting.

]]> By: cia007 http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/comment-page-1/#comment-2601 cia007 Tue, 02 Jun 2009 04:24:37 +0000 http://www.thegenxfiles.com/?p=962#comment-2601 A great article! I have experienced this first-hand in the workplace with Boomers and this is a useful list to keep handy....especially the point about presenting information too quickly to them....big difference between generations there and ability to process at once! A great article! I have experienced this first-hand in the workplace with Boomers and this is a useful list to keep handy….especially the point about presenting information too quickly to them….big difference between generations there and ability to process at once!

]]> By: Barbara Livingston http://www.thegenxfiles.com/2009/06/01/5-ways-to-sell-to-baby-boomers/comment-page-1/#comment-2591 Barbara Livingston Mon, 01 Jun 2009 22:53:43 +0000 http://www.thegenxfiles.com/?p=962#comment-2591 Dave, That is very helpful for me!!! Thanks so much for your efforts into this blog. Much appreciated, Barbara Dave, That is very helpful for me!!! Thanks so much for your efforts into this blog. Much appreciated, Barbara

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